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Ecommerce Merchandising Manager

TravelSmith Outfitters, located in Novato, just 30 minutes north of San Francisco, is the premier catalog and e-commerce retailer of travel apparel and accessories. TravelSmith offers a comprehensive benefits package including 401k with company match, excellent work environment, and fantastic product discounts. We are currently searching for an Ecommerce Merchandising Manager.

General Summary:

The Ecommerce Merchandising Manager leads the effort of managing all products on the website. This includes the process of loading all assets related to merchandise on a strict schedule, as well as managing frequent updates to maximize sales & conversion. Responsibilities include helping to merchandise the homepage, category pages, collection pages, etc. and managing the product recommendation strategy and site search.

Decision making is analytics-based and involves the use of Coremetrics, inventory and customer data.

Job Responsibilities:

  • Work with a small team to set up all merchandise on the website including images, copy video, size charts and other related items.
  • Proof site for errors and modify content accordingly.
  • Track and organize online promotions; synchronize between web and Ecometry (our back end system).
  • Work with the Email Marketing Manager in building landing pages and being the backup person on building email campaigns and reporting.
  • Groom and maintain web product information for accuracy and timeliness and merchandise online items to maximize conversion.
  • Maintain and develop eCommerce product reporting to support decision making.
  • Analyze existing processes and develop efficiencies for the ecommerce department where needed.
  • Work closely with key business partners (Buyers, Creative, and Inventory) to provide content needs for multichannel initiatives.
  • Improve, trouble shoot, and maintain the internal on-site search engine results by increasing product relevancy, ranking, and reducing null results.
  • Communicate product opportunities discovered in site search to the Merchandising team.
  • Establish benchmarks for content and category performance and optimize the top trafficked subcategories.
  • Ensure all elements for web analysis are properly tagged, monitored, measured and optimized.
  • Work with marketing program managers (for emails, comparison shopping, etc.) to ensure content meets the program needs.
  • Own all elements of the product recommendations on the site. Manage the relationship with Certona from strategy and tactics, to development and testing/debugging. Add, remove or test recommendation zones.
  • Be one of the business leads with sign-off responsibility or provide support where required for implementation and testing of new functionality and build releases. For example: A/B testing; personalized content; PDP redesign; common viewer redesign; quick view; and add to cart div layer.
  • Own any product-related bugs, actively working tickets with our development team.
  • Work with the Director of Ecommerce to develop A/B tests to find opportunities to maximize product sales & conversion using Monetate.
  • Work with the Director of Ecommerce and Creative team to deliver new homepage and gateway pages. Select featured products using current trend reports and the company's strategic sell list; manage the project from concepts to launch.
  • Propose functional improvements for upcoming year development.
  • Partner with other Cornerstone brands to cross-pollinate key learnings.

Knowledge, Skills & Experience:

  • Fast and accurate data entry
  • Ability to analyze and problem solve
  • Attention to detail, sharp eye for proof reading
  • Strong database experience, fluent in Excel, Access, and MS Office applications
  • Web-savvy, ecommerce experience
  • Passion for product
  • Catalog and or apparel/retail experience
  • Exceptional written, verbal, and listening skills
  • Ability to prioritize, multitask, and manage workload and deadlines with minimum supervision
  • College degree preferred
  • Knowledge of MACS/Ecometry database a plus
  • Experience in IBM Webshpere ecommerce administration software a plus
  • Experience with site analytics software (ideally Coremetrics)
  • Basic HTML a plus (training can be provided)
  • SQL skills a plus (training can be provided)

To Apply:

Submit letter of interest and resume with salary requirements to Human Resources or e-mail jobs@travelsmith.com