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Ecommerce Merchandising Manager

TravelSmith Outfitters, located in Novato, just 30 minutes north of San Francisco, is the premier catalog and e-commerce retailer of travel apparel and accessories. TravelSmith offers a comprehensive benefits package including 401k with company match, excellent work environment, and fantastic product discounts. We are currently searching for an Ecommerce Merchandising Manager.

TravelSmith is part of Cornerstone Brands, a family of leading home and apparel brands including Chasing Fireflies, Frontgate, Ballard Designs, Grandin Road, Improvements, and Garnet Hill. Cornerstone is a division of HSNi (Nasdaq: HSNI), a $3 billion interactive multi-channel retailer that offers an innovative, differentiated retail experience on TV, online, via mobile, in catalogs, and in brick and mortar stores.

General Summary:

We are seeking someone passionate about digital marketing, merchandising and providing a best in class online customer experience. The Ecommerce Merchandising Manager leads the effort of managing the visual merchandising of the website to align with all customer touch points, including catalog, email, and digital marketing channels. This includes the process of layout strategy, planning and implementation of assets related to merchandise, as well as managing frequent updates to maximize sales & conversion. Responsibilities include collaborating with the creative team by requesting compelling creative, improving landing experience and site flow, as well as analyzing merchandise buys to understand key items and category drivers. Decision making is analytics-based and involves the use of Coremetrics, inventory and customer data.

Job Responsibilities:

  • Serve as the site merchandising expert in any given area of the TravelSmith product catalog
  • Validate, build and monitor all website and catalog assortments using a combination of industry best practices and innovative merchandising techniques
  • Proof site daily for errors and modify content where needed
  • Analyze site metrics and related data to identify opportunities to improve merchandising and the customer experience across the various product categories and be able to share learnings and best practices
  • Establish benchmarks for content and category performance and optimize the top trafficked subcategories
  • Provides direction to the creative team by submitting detailed work requests that provide business objectives and performance insights as well as give feedback and approving final visual merchandising assets to be used on the site
  • Collaborate with buyers and inventory planners and various cross functional partners to ensure we are driving key stories and products
  • Work with Director of Ecommerce to develop multivariate and A/B testing whenever possible
  • Analyze existing processes and develop efficiencies for the ecommerce department where needed
  • Improve, trouble shoot, and maintain the internal on-site search engine results by increasing product relevancy, ranking, and reducing null results
  • Communicate product opportunities discovered in site search and comp shopping to the merchandising team
  • Partner with other Cornerstone brands to cross-pollinate key learnings
  • Manage, mentor, and develop one direct report

Knowledge, Skill & Experience:

  • High degree of web-savvy, ecommerce experience
  • Able to work in a fast-paced environment managing multiple work streams simultaneously
  • Digital background paired with a strong creative eye
  • Passion for product
  • Catalog and or apparel/retail experience
  • Familiarity with the growing mobile space
  • Ability to analyze and problem solve
  • Fast and accurate data entry
  • Attention to detail, sharp eye for proof reading
  • Strong database experience, fluent in Excel, and MS Office applications
  • Exceptional written, verbal, and listening skills
  • Ability to prioritize, multitask, and manage workload and deadlines with minimum supervision
  • College degree preferred
  • Experience with site analytics software (ideally Coremetrics)
  • Experience in IBM Webshpere, SLI, Monetate, and Certona a plus
  • Basic HTML a plus (training can be provided)

To Apply:

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