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Direct Marketing Manager

TravelSmith Outfitters, located in Novato, just 30 minutes north of San Francisco, is the premier catalog and e-commerce retailer of travel apparel and accessories. TravelSmith offers a comprehensive benefits package including 401k with company match, excellent work environment, and fantastic product discounts. We are currently searching for a Direct Marketing Manager.

General Summary:

This position reports to the VP of Marketing, and is responsible for planning, managing, executing and analyzing all Print marketing efforts.

Job Responsibilities:

Planning:

  • Together with the VP of Marketing, develop the annual Print plan
  • With VP of Marketing and with Finance, prepare a monthly re-forecast of all Print efforts
  • Create detailed, individual house and prospect plans for all Print efforts

Execution:

  • Apply circ plans to merge purge output; determine circulation by catalog versions within drops
  • Understand and review housefile modeling and reports
  • Manage the application of list hygiene and support updates to the database
  • Work with outside agencies to order and fulfill prospect lists
  • Use or oversee the use of proprietary software for list database queries
  • Manage internal reporting which communicates circulation information within the company
  • Create and administer valid test comparisons
  • Oversee list management and income forecast

Reporting, Analysis and Ad hoc reports:

  • Create and present detailed response reports for each Print effort
  • Read and analyze test comparisons & determine next steps
  • Prepare and present quarterly conclusions about all Print efforts
  • Assist with ad hoc analytical projects as needed, such as matchback and attribution
  • Understand and support Omni-channel marketing

Administrative

  • Maintain expense budget and approve invoices
  • Manage relationships with all Circulation vendors
  • Understand and provide support to keycode upload, coding, and marketing database
  • Manage or support distribution of non-mailed catalogs

Knowledge, Skill & Experience:

  • Bachelor’s degree preferred
  • 8-10 years in the direct marketing industry required
  • Expert skill with Microsoft Excel is mandatory
  • Comfort with a deadline-driven environment necessary
  • Strong organizational, problem-solving skills, and strong capacity for detail management is necessary
  • Excellent written, verbal, and interpersonal communication skills required
  • Access, SQL or other database skills preferred but not required

To Apply:

Submit letter of interest and resume with salary requirements to Human Resources or e-mail to jobs@travelsmith.com.

CONTACT INFORMATION

Order Department

TravelSmith Outfitters,
5568 West Chester Road,
West Chester, OH 45069

Contact Us By Phone, Fax
or Email

Customer Service

Available 1AM-8PM EST
7 days a week
24 hour phone orders
Phone: 800-770-3387
Fax: 800-950-1656
Email: service@travelsmith.com

Contact the Executive Team

Lisa Barnes,
Vice President of
Customer Service
lbarnes@cornerstonebrands.com

TravelSmith Corporate Offices

773 San Marin Drive,
Suite 2300
Novato, CA 94945

Public Relations

For public relations inquiries,
please click here