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Direct Marketing Manager

TravelSmith Outfitters, located in Novato, just 30 minutes north of San Francisco, is the premier catalog and e-commerce retailer of travel apparel and accessories. TravelSmith offers a comprehensive benefits package including 401k with company match, excellent work environment, and fantastic product discounts. We are currently searching for a Direct Marketing Manager.

General Summary:

This position reports to the VP of Marketing, and is responsible for planning, managing, executing and analyzing all Print marketing efforts.

Job Responsibilities:


  • Together with the VP of Marketing, develop the annual Print plan
  • With VP of Marketing and with Finance, prepare a monthly re-forecast of all Print efforts
  • Create detailed, individual house and prospect plans for all Print efforts


  • Apply circ plans to merge purge output; determine circulation by catalog versions within drops
  • Understand and review housefile modeling and reports
  • Manage the application of list hygiene and support updates to the database
  • Work with outside agencies to order and fulfill prospect lists
  • Use or oversee the use of proprietary software for list database queries
  • Manage internal reporting which communicates circulation information within the company
  • Create and administer valid test comparisons
  • Oversee list management and income forecast

Reporting, Analysis and Ad hoc reports:

  • Create and present detailed response reports for each Print effort
  • Read and analyze test comparisons & determine next steps
  • Prepare and present quarterly conclusions about all Print efforts
  • Assist with ad hoc analytical projects as needed, such as matchback and attribution
  • Understand and support Omni-channel marketing


  • Maintain expense budget and approve invoices
  • Manage relationships with all Circulation vendors
  • Understand and provide support to keycode upload, coding, and marketing database
  • Manage or support distribution of non-mailed catalogs

Knowledge, Skill & Experience:

  • Bachelor’s degree preferred
  • 8-10 years in the direct marketing industry required
  • Expert skill with Microsoft Excel is mandatory
  • Comfort with a deadline-driven environment necessary
  • Strong organizational, problem-solving skills, and strong capacity for detail management is necessary
  • Excellent written, verbal, and interpersonal communication skills required
  • Access, SQL or other database skills preferred but not required

To Apply:

Submit letter of interest and resume with salary requirements to Human Resources or e-mail to


Order Department

TravelSmith Outfitters,
5568 West Chester Road,
West Chester, OH 45069

Contact Us By Phone, Fax
or Email

Customer Service

Available 1AM-8PM EST
7 days a week
24 hour phone orders
Phone: 800-770-3387
Fax: 800-950-1656

Contact the Executive Team

Lisa Barnes,
Vice President of
Customer Service

TravelSmith Corporate Offices

773 San Marin Drive,
Suite 2300
Novato, CA 94945

Public Relations

For public relations inquiries,
please click here